10 Points How Culture Owns Strategy
Research shows companies using a few specific cultural catalysts — informal emotional approaches to influencing behavior — are significantly more likely to experience long-term change. Of the companies reporting consciously using elements of their culture in Strategy&’s 2018 Global Culture & Change Management Survey, 70 percent said their firms achieved sustainable improvement in organizational pride and emotional commitment. That compares with 35 percent for firms that didn’t use culture as a lever.
Although there is no magic formula, no brilliant algorithm, no numerical equation guaranteeing results, we’ve pulled 10 valuable insights through decades of research and observation at dozens of enterprises, including some of the most successful companies in the world. We guide you towards adopting these 10 Points of Light for your organization to learn, deploy and improve its culture in a sustainable manner increasing the odds of financial and operational success. This list is NOT in any chronological order. When we’re engaged, we show you how to systematically deploy change with your existing hierarchy in place and leverage the informal networks that get work done yielding high-value results with stronger relationships.
“Without results, culture goes no where!”