Don’t If You Won’t
My desire in publishing this book is that when you pick it up or are considering picking it up, you’ll have in the back of your mind, what you deeply desire your organization to become – the infinite game as Simon Sinek describes it. When infinite demand meets what becomes possible, then the infinite game question becomes – can you and will you or your company be able, willing and/or have the capacity to be one of the best?
What’s possible is entirely within your control.
You’re either living where you’re being dictated to or you’re in an environment where you have, as the Japanese put it, ‘kyoka’ or permission in the matter. What you think and believe has everything to do with what’s becomes possible. There is infinite demand for a bigger possibility in life. If your company isn’t providing it, you’ll lose the possibility and opportunity to fulfill it.
There is infinite demand for possibility in the future of your organization. If your people can’t see it, then they probably aren’t producing it. If you don’t believe it, if you’re not leading it, calling out the vision, then your people will merely sit and soak with ‘I don’t have to listen to crap from this guy’. Ego and past experience ensure few if any results with status quo. What is it going to take for you to believe it and get off the ‘X’?
Would you rather have a hug and hear, ‘it’s okay, you tried.’
It ultimately comes down to the demand for something unique – your differentiator – whatever your signature experience is where your company deliberately arouses a sense of urgency or lights a fire under everyone’s ass to execute a bold strategy and have the result be EXACTLY how you envisioned, AND then said it would be. Here’s where we lose about 1/3 of those who deflect their insecurity onto me. I’ll ask the next bold question of, ‘are you qualified to read this book?’ For less than the cost of a good steak dinner, Influencing Culture, could be worth millions to you. A recent client who invested in the material of less than 30-pages, turned their investment of our work and realized a $1.64M net ROI. I want to be sure you fully understand before you waste your money on something you’re not committed to.
On the very first page, you’re given an insight into how-to go about reading the book for yourself or as a leadership team. Two pages later the stage is set – WHY ARE YOU HERE? If you’re holding this book open to these early pages, I’m asuming you’ve probably been in business for years, maybe decades and you’re looking for some answers to doing IT better with less friction. Most people I know buy business books to gain new insights or to find new answers to old or recurring issues in their business. Yet many people who read these books struggle to implement the concepts they read about.
Don’t Go There If You’re Not Willing To Do the Work.
I don’t want you to waste time on another business book you roll your eyes on, frustrating yourself and those around you. More times than not, you read ‘these books’ because you don’t or won’t take the time to have a conversation with someone who’s gone through what you’re going through. That excuse is veiled in the answer, ‘I don’t have time.’ Do me a favor and don’t buy the book then. Here’s my challenge to you on that front. Email me and I’ll send you the book. If you think you can apply the proven principles in the book, then you have a choice…do nothing, invite me to come alongside you and your team or Venmo me the cost of the book. We all win!
The book influences you and your people – or at least how you think about your business moving forward. This book is not a how-to operate your business better. It’s not about doing anything better, faster or whatever. However, if you do read it and apply the principles within your scope of business you will improve and sustain that progress.
How many people in this world are willing to truly risk it all to have what they want?
How many of you are willing to submit your ego for a moment?
How many of you are willing to stand up and say just exactly how this business of yours is going to go?
How many of you are willing to stake your fortune, your sweat equity to see it through?
In the 1500’s, Cortez burned his ships upon reaching the New World – thus his men were well motivated. Once you’ve told all of the ‘safe’ people in your life, publish it to the world, you’ll either follow on with your declaration or you won’t. The answer is maybe 1% of you!
“I stopped explaining myself when people only understood from their perspective.”