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Don’t If You Won’t

My desire in publishing this book is that when you pick it up or are considering picking it up, you’ll have in the back of your mind, what you deeply desire your organization to become – the infinite game as Simon Sinek describes it. When infinite demand meets what becomes possible, then the infinite game question becomes – can you and will you or your company be able, willing and/or have the capacity to be one of the best?

What’s possible is entirely within your control.

You’re either living where you’re being dictated to or you’re in an environment where you have, as the Japanese put it, ‘kyoka’ or permission in the matter. What you think and believe has everything to do with what’s becomes possible. There is infinite demand for a bigger possibility in life. If your company isn’t providing it, you’ll lose the possibility and opportunity to fulfill it.

There is infinite demand for possibility in the future of your organization. If your people can’t see it, then they probably aren’t producing it. If you don’t believe it, if you’re not leading it, calling out the vision, then your people will merely sit and soak with ‘I don’t have to listen to crap from this guy’. Ego and past experience ensure few if any results with status quo. What is it going to take for you to believe it and get off the ‘X’?

Would you rather have a hug and hear, ‘it’s okay, you tried.’

It ultimately comes down to the demand for something unique – your differentiator – whatever your signature experience is where your company deliberately arouses a sense of urgency or lights a fire under everyone’s ass to execute a bold strategy and have the result be EXACTLY how you envisioned, AND then said it would be. Here’s where we lose about 1/3 of those who deflect their insecurity onto me. I’ll ask the next bold question of, ‘are you qualified to read this book?’ For less than the cost of a good steak dinner, Influencing Culture, could be worth millions to you. A recent client who invested in the material of less than 30-pages, turned their investment of our work and realized a $1.64M net ROI. I want to be sure you fully understand before you waste your money on something you’re not committed to.

On the very first page, you’re given an insight into how-to go about reading the book for yourself or as a leadership team. Two pages later the stage is set – WHY ARE YOU HERE? If you’re holding this book open to these early pages, I’m asuming you’ve probably been in business for years, maybe decades and you’re looking for some answers to doing IT better with less friction. Most people I know buy business books to gain new insights or to find new answers to old or recurring issues in their business. Yet many people who read these books struggle to implement the concepts they read about.

Don’t Go There If You’re Not Willing To Do the Work.

I don’t want you to waste time on another business book you roll your eyes on, frustrating yourself and those around you. More times than not, you read ‘these books’ because you don’t or won’t take the time to have a conversation with someone who’s gone through what you’re going through. That excuse is veiled in the answer, ‘I don’t have time.’ Do me a favor and don’t buy the book then. Here’s my challenge to you on that front. Email me and I’ll send you the book. If you think you can apply the proven principles in the book, then you have a choice…do nothing, invite me to come alongside you and your team or Venmo me the cost of the book. We all win!

The book influences you and your people – or at least how you think about your business moving forward. This book is not a how-to operate your business better. It’s not about doing anything better, faster or whatever. However, if you do read it and apply the principles within your scope of business you will improve and sustain that progress.

How many people in this world are willing to truly risk it all to have what they want?

How many of you are willing to submit your ego for a moment?

How many of you are willing to stand up and say just exactly how this business of yours is going to go?

How many of you are willing to stake your fortune, your sweat equity to see it through?

In the 1500’s, Cortez burned his ships upon reaching the New World – thus his men were well motivated. Once you’ve told all of the ‘safe’ people in your life, publish it to the world, you’ll either follow on with your declaration or you won’t. The answer is maybe 1% of you!

“I stopped explaining myself when people only understood from their perspective.”

To commit to something so boldly is to allow people to see you struggle and fail. You must be willing to put aside your greatest fears and the desire to look good in front of your peers. Regardless, people will criticize you for not making it even when you do. There’s a huge difference between arrogance and conviction! Even when you declare how it’s going to go, and you cut ties to the safety net and climb to the high wire in a blustery wind, people will say you’re a fool. The negative feedback and whispers will keep you fearfully anchored in place where it’s safe – that’s how most business people, entrepreneurs play the game of business. Safe.

For those of you about to embark into this conversation of a book, I have this warning: DON’T READ THIS BOOK unless you are willing to give up something you prize – your current way of thinking and acting, including your current business belief system about business. Many of you have the skill and tactics and probably all the gear you need to be wildly successful. What so many lack is the mindset. Like Cortez, you need a motivating factor, some inspirational desire deep within you (like you had on day one of your enterprise) where nothing can or will stop you.

You’ll be asked to give up your safety and comfort. If you’re committed and preferably convicted to move everyone forward away from the warm confines of safety, then continue to read this book.  When you’re crystal clear about what you want and you’re willing to put your ass on the line for it – willing to either have it kicked or cutoff and look like a fool for doing it – then, congratulations, you have a chance at making it. Here are 3 must-do’s of this book.

To Change the Result, You Must Change Perspective

My commitment is to help you change your view of your business. If you’re going to take your company to the next level of performance the first thing you need to do is change your current view of your business. While you’re at it, you will need to help your employees change their view of your business as well. When you shift your view of your business, new possibilities that were previously impossible or difficult to see and do soon appear.

Your Business Isn’t What You Think It Is.

My commitment is you’ll discover business isn’t what you thought it is or was. Your strategy and ability to dominate the competition with a better product, service or pricing won’t put you on top or keep you there. The book is about conversations to engage in that dominate everything you think, do and produce – your businesses hearbeat that you’re not aware of.

You Play to Win the Game ALWAYS!

Winners enjoy competition. In fact they thrive on it. Circumstances don’t care. Working harder or smarter doesn’t deliver sustainable results. Too many are busting their ass to prevent bad things from happening – to not lose. This is not about control. You’re leading…so lead! There’s laws, principles and preferences – irrefutable laws and infinite preferences – the link many have missed is the principles govern outcomes. The plan you made was a conversation; a conversation about doing business differently.

Buy it here or buy it on Amazon.

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