Don’t If You Won’t
I want to believe you picked up this book or are considering getting this book, because somewhere deep inside you there’s a voice telling you, ‘there are infinite possibilities in the world’, and you want that. Right? However, when there’s infinite demand for what becomes possible in the world, the million-dollar question is – can YOU or your company be able or even willing to be one of them – the best, world-class – the possibility that is…
What’s possible is entirely under your control.
You’re either in a conversation where the world dictates TO YOU how it’s going to go, or you’re in a conversation where you have SAY-SO in the matter. What you think and believe has everything to do with what’s possible. There is infinite demand for a bigger possibility in life. If your company isn’t providing it, you’ll lose the possibility and opportunity to fulfill it.
There is infinite demand for a bigger possibility with the future of your organization. If your people can’t see it, then they probably aren’t producing it. Why? Because you don’t believe it. You can sit there and say, ‘I don’t have to listen to this crap from this guy. Who does he think he is?’ Hmm, your ego and past experience will ensure you don’t get any results with status quo. What is it going to take for you to believe it and get off the ‘X’?
Would you rather have a hug and hear, ‘it’s okay, you tried.’
It ultimately comes down to the infinite demand for something unique, a differentiator – your signature experience – where a company deliberately arouses a sense of urgency (lights a fire under everyone’s ass) to execute a bold strategy and have the result be EXACTLY how you said it would be. THIS is your ultimate power!
Now that we’ve lost 1/3 of those who call bullshit and deflect their insecurity onto me, here’s the next question: are you qualified to read this book?
The book I don’t want you to read is not that expensive at all, yet it’s worth millions. A recent client who invested in the material of less than 30-pages, turned their investment of our work and realized a $1.64M net ROI. I want to be sure you fully understnd before you waste your money on something you’re not committed to.
On the very first page, you’re given an insight into how-to go about reading the book for yourself or as a leadership team. Two pages later the stage is set – WHY ARE YOU HERE? If you’re holding this book open to these early pages, I’m asuming you’ve probably been in business for several years, maybe decades and you’re looking for some answers to a better business, better results with less friction.
Most people I know buy business books to gain new insights or to find new answers to old or recurring issues in their business. How many people do you know who have read a book but have never been able to implement the concepts they read about in it? Maybe you’ve found an idea or two that you could use and that made the book worth it. Have you had a breakthrough in your business because you found ‘the secret’, a key to greater sustainable results? Most people, including me, have said ‘yes’…until now.
Don’t Go There If You’re Not Willing To Do the Work.
Let’s see if this book is worth it for you. This conversation may open up something for you as it has me. You don’t need another book on your shelf you were only curious about but you didn’t really have anything invested in making it work for you. The book influences that – or at least how you think about your business moving forward.
Are you expecting to find a better way to operate your business? If your answer is ‘yes’, then put this book down. It will NOT teach you how to do business better. It’s not about doing anything better, faster or whatever. However, if you do read this book, then you will DO business better. I’m not going to tell you how…seriously, you already know how, and you don’t need me to tell you.
Are you expecting to find answers to perplexing questions that may be keeping you from achieving greater results? If you said ‘yes’, then put this book down. There are no answers to your questions about getting greater results. I’m not going to tell you how to solve your problems. However, if you do read this book and allow yourself to be exposed to the kind of thinking few entrepreneurs and business people know to do, then you will discover proven secrets to greater results.
How many people in this world might be willing to truly risk it all to have what they want?
How many people are willing to submit their eogs for a moment to look like the biggest fool in business anyone has ever known? How many of you are willing to stand up and say just exactly how this business of yours is going to go – no matter what, share it completely with your wife or husband, tell your parents that you’re going to either make it or die? How many of your will then tell your employees you believe you (and with their help) can literally change the world by growing this business? Not only are you going to stake your fortune, but your sweat equity to see it through. And then when you’ve told all of the ‘safe’ people in your life – you publish it and declare it to the world. I know the answer…1% of you!
“I stopped explaining myself when people only understood from their perspective.”